I am the farthest person away from being a Social Media Expert/Maven/Authority/SuperStar/RockStar/InsertClicheTitleHere type of person. I am however, a Social Media User. I use various tools, just like everyone else does. I follow and have interacted with some of the best minds out there, and some of the worst minds out there on this topic.
Rules? We Don’t Need Stinking Rules
One common trend is people trying to define the Rules of Social Media. That’s funny. Do you know why? There are none. What works for you, may not work for me. What works for Skittles (or doesn’t) may or may not work for Milky Way. Get over it. Move on.
My Social Media Rules
What? You just said no rules. I know – be quiet now and listen.
- Connect
- Communicate
- Be Real
- Be Transparent
Pretty simple.
Explanation For Those That Need It
Connect to people, customers, clients, friends and family which are, by definition, all human capital. They are PEOPLE, Businesses ARE people. Human Capital = PEOPLE. You can’t use the tools if you don’t connect.
Communicate with the aforementioned list of people. Communicate in a TWO-WAY fashion – you must LISTEN to be a great communicator – even in Social Media.
Be real with the aforementioned list of people. If you are not being real to who you are, who your business is, you are killing your chances of success. Seriously. Of all the Internet tools, social media seems to be best at identifying failures by individuals and businesses merely trying to broadcast, exploit or make a quick buck by NOT being real and genuine.
Be transparent with aforementioned list of people. Transparency ensures success with being real. If something is paid – a blog post, a tweet, a comment – it doesn’t matter what, DISCLOSE that fact up front. If you work for a company and do things on their behalf, DISCLOSE that fact up front….and if said business doesn’t want you to – evaluate WHY they don’t and evaluate if you should still be interacting with them. Gimmicks, trickery, lies, and shadiness DO NOT work with Social Media.
There, rules from the most NON expert on Social Media. Rules that aren’t rules, but principles. Things that if we do right, I PERSONALLY feel success will be within reach on Social Media whether you are an individual, a business or an individual acting on behalf of a business. I would think it would work for Government, Education and Non-Profit as well. In fact, I bet these four “principles” would work no matter who you are representing using Social Media.
What do you think?
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