Posts Tagged ‘Marketing’

Overly Complicated?

Wednesday, January 6th, 2010
It's Complicated
Image by Or Hiltch via Flickr

Is it really as complicated as you think?

Sometimes we see things from the wrong perspective.  We think they are complex, complicated and wicked to learn, use to do.  We see them as something unattainable, something that will always be either just out of reach, or a million miles away.  Sometimes we stop and think to ourselves, “That will never happen…”, or “I could never do that…”  Is it really that complex, that complicated or that wicked?  Many times they are not, and we all need to learn that about ourselves, the things we do, the thing we would like to accomplish, use or do.

I think we all sometimes just need to step back and re-evaluate how we are peering into our path.  How we perceive the obstacles on that path, and where we ultimately want that path to take us (whether it involves a turn, a new path or more).  Sometimes, we have to brave where the is no visible path – and with the right support behind us – our group of people, whether online or offline, that are our backing, the pushers pushing us to excel – we can build a path.  Our own path.

Does it need to be complicated?

Sometimes, and being a web programmer by trade I see this alot (and have even been guilty of it myself), we over complicate things.  We make them harder than it should be.  It’s nothing with our perspective or outlook, but in our natural habits.  We add steps, layers and side trails – not out of the fear of failure or other things pertaining to our paths and such, but out of a necessity to be thorough to the point of complications.

Why?  We all have off moments, and sometimes that is all it is.  A moment of clouded clarity, or no clarity at all.  Other times it’s the best we know at the time, and we just haven’t honed out skills to work, create and be lean, mean machines at what we are doing.  Finally, sometimes we just do it to see if we can – which can work against us, or for us, depending on what the outcome should be and what the outcome ends up being.

How about we make things uncomplicated?

Let’s face our fears, let’s build that new path, let’s learn about who we are, what we can do, should do and want to do.  Then, let’s get out there and do it.  No more complications from us not pushing forward, okay.  How about we try to maintain clarity – yes sometimes we just need to slow down or stop to gain that clarity – and that’s okay.  Your competitors (if your applying to a business mentality) aren’t going to get that far ahead of you if you stop or slow down to renew the clarity.  Think about it, they won’t get any farther ahead than you staying in a cloudy state for a longer period of time, now will they.  And that clarity may give your business just the edge it needs.

In our personal lives – let’s slow down and find that clarity – to interact well, live well and take more moments to cherish those around us.  Those who are helping us on our paths deserve nothing but our best in return for what they do for us.  Let’s give them that, shall we?

Why not.

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Does YOUR Business NEED Social Media?

Wednesday, April 15th, 2009

I remember back in the early days of the web, it was truly amazing. I also remember many discussions that not ALL businesses needed to be on the web. It was true, not all of them needed to be on the web at that point in time – it wasn’t mature enough. That has changed considerably, but I wonder if it has yet matured enough to quantify businesses being on the web.

That brings me to social media. Does YOUR Business NEED social media? Chances are, with the infancy of this new paradigm, you may not. You may not need to be interacting on every social network, such as Twitter, Facebook, LinkedIN and others. There may not be much that you can accomplish right now. Besides, launching a complete social media plan and then executing it is not easy, just read Chris Brogan’s thoughts on the subject.

However, there are two things that you should do, right now.

  1. Protect Your Brand/Business/Name: Simple enough – go out and register your brands, your business name and your trademarks on the various social tools so that some unscrupulous would-be wanna-be doesn’t do it for the sheer fact you haven’t yet. This also keeps the said wanna-be from causing damages by impersonating you, your business or your brand. Even if you don’t use these accounts right now, just like a domain name, protect who you are.
  2. Social Search Your Brand/Business/Name: This one can’t be said enough. If you are not actively searching through Google, Google Blog Search, Twitter Search, on Facebook, MySpace and the other plethora of social networks and social media tools, you are causing damage to your business, your brand and your name. You will have no idea that your product was a trending topic on Twitter, and that 95% of what is being Tweeted is NOT in your favor. Cleaning up this fall out is messy at best, and disastrous with long-term, if not permanent, damage.

There you have it, protect your business, your brand, your name and become proactive. If you should happen to notice chatter in the socialsphere, you have the accounts already in place, with which you can respond.

What if some damaging comments are made, and you find out that some 17-year old registered your preferred name, your brand name or business name and you now have to be ambiguous on your identity until you get that resolved?

What if that 17-year old (or 33 year old) who impersonated you responded to the chatter?

Beginning Social Media – Part 7 – Wrap-Up

Monday, January 19th, 2009

In this final series of the Beginning Social Media series, I wish to provide a simple wrap up of what I view social media as, what it can be and how it might be used via a simple list, much as the previous post about what can be provided by being active in social media.

  1. Social media is as much about interaction with people as it is the media shared between them
  2. While social media is exploitable for business, the relationships created are longer lasting and a stronger impression that a traditional marketing message to the masses through standard media outlets
  3. It doesn’t matter how many followers or friends you have, nor does it matter how many you follow in return etc.
  4. Number 3 above is true because it matters on the interaction you have with them
  5. When you do have the attention of your friends and followers, make what you say, type, play, share matter and be of value
  6. Understand haters are in every realm and grow a thick hide
  7. Realize even the big dogs are personable and friendly when approached in the proper way
  8. Learn from the mistakes of others, teach others not to repeat your mistakes when possible
  9. Broadcasting works in television, radio and some online media, but sometimes not so well in social media
  10. Being Genuine and yourself will get you farther than being what you are not
  11. No matter what your strategy for gaining friends, followers and building your “value” network, keep it just that, “value” network.
  12. Don’t just take value, but add and give value back

Social media is a new paradigm of user interaction, user generated content, branding (both business and personal) and opportunities to expand personally, professionally and business wise. If done properly it can propel one to the forefront and bring great results, and when done poorly it can ruin the best of people and businesses. Empowerment within social media makes people informed viewers of your message, and generally informed people can spot a fake, fraud or else wise a mile away.

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