SPWD

In this final series of the Beginning Social Media series, I wish to provide a simple wrap up of what I view social media as, what it can be and how it might be used via a simple list, much as the previous post about what can be provided by being active in social media.

1. Social media is as much about interaction with people as it is the media shared between them
2. While social media is exploitable for business, the relationships created are longer lasting and a stronger impression that a traditional marketing message to the masses through standard media outlets
3. It doesn’t matter how many followers or friends you have, nor does it matter how many you follow in return etc.
4. Number 3 above is true because it matters on the interaction you have with them
5. When you do have the attention of your friends and followers, make what you say, type, play, share matter and be of value
6. Understand haters are in every realm and grow a thick hide
7. Realize even the big dogs are personable and friendly when approached in the proper way
8. Learn from the mistakes of others, teach others not to repeat your mistakes when possible
9. Broadcasting works in television, radio and some online media, but sometimes not so well in social media
10. Being Genuine and yourself will get you farther than being what you are not
11. No matter what your strategy for gaining friends, followers and building your “value” network, keep it just that, “value” network.
12. Don’t just take value, but add and give value back

Social media is a new paradigm of user interaction, user generated content, branding (both business and personal) and opportunities to expand personally, professionally and business wise. If done properly it can propel one to the forefront and bring great results, and when done poorly it can ruin the best of people and businesses. Empowerment within social media makes people informed viewers of your message, and generally informed people can spot a fake, fraud or else wise a mile away.