SPWD

So far we have looking at some dos and do nots in social media, how to interact since it is social after all, being genuine, as well as some inspiring posts by some of the better minds on social media. This post is a shorter one that is merely going to provide a random list of items that I see social media being able to provide for individuals and/or businesses.

• Interaction with others in a new paradigm
• Learn new skills
• Gain more exposure for your skills
• Find peers in your industry
• Gain exposure for your business
• Increase customer service
• Increase communication channels
• Get your message in front of more people for less cost
• And the list goes on…..

Keeping some of the business aspects in check – social media is not just a place to broadcast a message of “Buy Our Product” – it is a place of true interaction with many “potentials”. Potentials being: potential customers, potential clients, potential employers, potential employees, potential peers…you get the picture.

As a side note, employers entering the social media atmosphere should be well minded to follow some of the advise that has been given for potential employees. If you shoot yourself in the foot using social media, potential employees who may have been top notch very well may shy away and go else where. So it is not just potential employees that must watch their social interactions, but those employers looking to social media to gain new and better employees.

Also if you are a business selling a product or service, you would do well to develop the relationships first and the product or service should lend itself, if its a decent enough product or service, to sell through the medium or to gain customers through the door.