Archive for the ‘Marketing’ Category

Do You Follow Through?

Wednesday, March 11th, 2009

Yesterday I wrote about a great customer service interaction with our phone provider Qwest. I will update that post with more information about what has happened, what is going to happen and how it all works out. In the meantime however, I wanted to take a moment and write about follow through.

You see, the tech came out and checked and we have a bad drop from the box at the corner of our property to our house. So he ran a new temporary line. About 2 hours later I was contacted by the contractor that is going to run a new underground line to the house. I no more hung up from that call and Steph from @TalkToQwest sent me a DM through Twitter. The purpose? FOLLOW-THROUGH! She wanted to make sure things were getting resolved. When she found out we needed a new line, which will take some time given they have to locate underground utilities, mark them, dig, run line and test she apologized that it couldn’t all be resolved today. No problem – I understand what it takes to run cable, been there-done that type of thing. But the follow through. Amazing.

Oh yeah, I was also thanked for the post yesterday giving props to the Qwest team and their service on this issue. That was unnecessary albeit welcomed and impacting.

So how about it. Do you follow through with your customers? Even if just to say hello or to check and see how things are going? Why or why not? Should you?

Exceptional Customer Service Via Twitter

Tuesday, March 10th, 2009

Earlier today I was having trouble with my Internet. It’s nothing new, really. Every time the phone rings, my Internet shuts off. My understanding is DSL was to allow simultaneous high-speed (BTW 640K is NOT high-speed – but my location bets that’s all I can get right now) Internet and phone calls. On top of that, every phone call is either static laden or very high-pitched and tinny sounding. Similar to the way the phone I grew up with in a very small rural town sounded.

This is 2009, right? My T-Mobile Shadow, a Windows Mobile based cell phone, offers better quality and sometimes faster Internet speeds, which is saying something since T-Mobile has probably the smallest 3G network and my phone is definitely not 3G compatible.

A while back my wife (@raekaye) contacted our phone provider Qwest and was told we would need to install filters on the lines in the house and hook a phone up to the DMARC box outside to verify the problem existed at the point where the outside line transfers to the inside line. Pointless since we have their Linebacker service which means they will inspect, test and repair lines inside and outside of the house. But I digress. Testing done. Same issue.

Yes, the installation technician noted he filtered the line at the DMARC box. Why? He ran a brand new line, about 12 feet from the DMARC to where our DSL modem is in the house. He filter the other line that comes in to the house and powers the other phone outlets at that DMARC box. Filtering is good. Just to be safe I installed a filter on the only phone we have hooked up.

So time goes on, problem is getting worse. I Tweeted a time or two a few weeks ago. Venting really. I did the same today, and in under 3 minutes got a reply from “Steph” on Twitter, who works for Qwest. They can be found at @TalkToQwest on Twitter. Shock and Awe!

Needless to say, in under 20 minutes they contacted me on Twitter, verified my phone number and address via DM on Twitter and called me on my cell phone (since the main line was having trouble). At this point, Steph had a support tech on the line, conferenced us together and the support tech setup a support ticket to get a tech on-site at 9:30 AM the next day (March 11, 2008).

The fact that Steph stayed on the line until the tech was done scheduling the appointment and made sure that I was satisfied at the end of the call meant quite a bit. She took ownership of the situation. That is POWER in customer service. 100% pure power if employees are allow, nay encouraged, to take ownership of customer situations.

At this point, I will update the post once the service tech makes an appearance and I have been instructed to followup after the tech is here to ensure that it was satisfactorily accomplished. They told me to follow up, and that they would follow up. That’s power too. Too many customer service departments provide a fix, or what they think was a fix, and never follow through to ensure adequate completion and satisfaction.

So, what you and your business? Do you exercise 100% pure power in customer service? Have you experienced 100% pure power in customer service? Share your stories in the comments!

Marketing/Advertising Fail

Monday, March 9th, 2009

Personal? Not quite!

Personal? Not quite!

In the current economy why do businesses continue to FAIL miserably and waste money? Is there some hidden cash stock pile they keep everyone from knowing about?

Case in point – a local car dealership (name withheld purposely) sent a solicitation for business. It is attached at the top of the post. Name blacked out of course. Why does this bother me?

“We’ve Missed You!” – No they haven’t. I have never stepped foot inside this dealership before in my life.

“As a preferred customer…….” – No I am not. Again, having never stepped foot in their dealership, how can they call me a “preferred customer”? Quite simply they cannot.

Now I understand that this was simply a piece of bulk mail, sent from some out of state agency (why they didn’t choose an in-state agency in keep dollars in their home state – or better yet an entity in their COMMUNITY to do this service is far beyond my comprehension) to a list that was most likely purchased from a mailing list broker, that somehow included my name and address. So why, then, have a problem with it?

How many people do you suppose they sent this to? 100, 1000, 10,000 maybe 100,000? How many people received this piece of mail calling them a “Preferred Customer” are actually even a customer of this business at all?

Something to think about when marketing/advertising is the message matching the audience. Otherwise it is a waste of time and money.

Why I Gave Up: Quantity vs. Quality

Tuesday, February 17th, 2009

A while back, I started posting a book each day, with a link back to Amazon for the book. I didn’t do it very long. Why? There really was no value in it for you. Yes, part of it was associate links – just trying to get a bit of monetizing going on. But the other aspect was, I thought it might help the readers I have.

Instead I started getting more posts, but no quality. So I gave up on it. Smart move in my view. I wish to create some form of positive value for those that come along this blog – and that just wasn’t accomplishing it for them. Nor for me.

It’s about quality, not quantity in many realms – this one seems to be one of the most classic applications of that mantra. Blogging, Twitter and truly social media as a whole seems to have two camps: Those focused on quantity and those focused on quality. There are a few who accomplish both…they are the kingpins of social media so to say. They consistently produce thought provoking content, interact with a large number of people and do both at an astonishing rate. Then there are those who create tons of content, but nothing that jumps off the screen if you will and generates readership.

What about you – do you focus on quality or quantity in your content creation, social interaction and general day-to-day activities?

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Three Things That Always Sell

Thursday, January 29th, 2009

I was speaking with a friend the other day, and of course we were talking about the economy and how things are in general – and not just in America, but globally the economies are taking a beating. This friend brought up a great point about three things that always sell, that people seem to always buy no matter their personal or the national economy.

Food, Tobacco, and Alcohol.

Food is pretty obvious. People need to eat to live. Tobacco?? Alcohol?? Some would argue that the latter two increase during recession – people calming themselves, “taking the edge off” as it might be put.

That brings up this idea – if people spend wastefully during a recession, and I am just as guilty being a smoker, who at one point quit for 2 years and then started up again about a year ago, what else will they spend wastefully on?

Now let’s look at the value in what we spend our money on when times are tight. What products services do you offer that create a positive value for people otherwise struggling to make sense of things? What could you offer that would create a positive value or help ease the struggling?

I know what I am going to do…..how about you?

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