Archive for the ‘Internet Tools’ Category

Entitlement Reaction

Wednesday, November 4th, 2009
Social Media Landscape
Image by fredcavazza via Flickr

Jason Tryfon, a swell guy and app developer, writes on his blog about Entitlement and questions whether or not Social Media is furthering this mentality.  You can read his full post here:  The Culture of Entitlement, Is It Forming Thanks to Social Media Sites?

The sense of entitlement isn’t just confined to the Internet and Social Media.  More over, especially American society, has gained a perspective of it is for me, my benefit and you need to make sure you do what ever it takes to make sure I stay happy.  To the point that legal action gets taken, smearing across several avenues takes place, and generally ill will and the perception that it is okay to do whatever it takes to cause any type of harm because something did not work out as planned.

Far too often I think people feel that they have ownership in these services, products, companies, and even other people.  That somehow by providing content, value, or time they have a vested “ownership” that is merited a return on investment.  As the original article points out, most of the sites and services that are being questioned in creating a Culture of Entitlement are free and/or “freemium” services.  In other words there generally is no cost, save with some advertising being shown.

That brings me to another point that was discussed in the comments over on Jason’s site.  Fullbirdmusic states if people spend all this time creating content on these sites, putting time and sweat equity, there should be some form of return.  Randy stats that members on these are not just membership numbers in a database, but are partners in these networks or apps.  Which stands to reason – put something, get something out.  Is that true of life in general?

If we voluntarily use a service, without paying for it save viewing some advertisements and the time we “opt” to put into it, should we have any expectations of return on it?  When we go to work for the day, we expect that we will give an honest days work for an honest days pay.  When we volunteer in our community, we expect that we will see betterment of that community.  When we create content on a service or site of someone else, is it reasonable that we “expect” a return from that, even when they are providing us, the user, with the tools for free or next to free? Are we entitled to expect anything from a free tool when there are plenty of alternatives in any variety of locations, contexts to which we could still publish and push our content?

I used to always take advantage of the $4.95/month hosting specials.  Hey, you got a free domain name, they setup all the DNS, MX mail records and everything.  They even gave you a control panel so you could control any aspect of your account, your site, your email your everything online.  Yet, frequently in the early years of doing web development I constantly found myself persuing open source scripts to speed up development time and to learn from and unfortunately many times this allowed me to find limitations on the hosting provider.  Maybe I needed shell access, or root access.  Maybe I needed a special Apache configuration.  On these shared hosts, it just was not feasible.  My solution?  Instead of expecting them to fix my problem to better my return, I created my own solution and since 2004 have owned and operated my own web, email, dns and database servers.  Sure I could have purchased a dedicated server from the same hosting company – well leased it – but now I own the hardware and pay for a certain amount of bandwidth and IP address, to which monetary value is exchanged for a certain guarantee of service.

So if you are not getting the expected return from what ever tool you are using, maybe it’s time to find a new tool, make your own tool or change what you are doing.  Quite simply, you are getting a return – you are getting a free tool to use, free search traffic, free analytics, advertisement supported applications, services and more.  If there are issues with any of these services, to which you are not paying for a dedicated service level, use a different one, make your own or stop all together.

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Old West Meets High Tech

Tuesday, November 3rd, 2009
Professional Bull Riders
Image via Wikipedia

What do Cowboys, Computers, the Web and Social Media all have in common?

They are joining forces to bring high-tech into the daily happenings of the Professional Bull Riders Built Ford Tough Series. Through the use of social media, the web and computers (and by computers I mean desktops, laptops, netbooks, smartphones and more) they are expanding their reach into new markets, new genres and opening up the sport to a much wider audience than ever before.

The 2009 season has seen quite a few changes at the PBR – from the main web site (http://www.pbrnow.com) getting a complete face lift early on, to the event information pages being completely redone to provide more information and better timed, to using social media, such as Facebook, Twitter and MySpace to not only communicate with fans, but provide more pertinent information even faster, the PBR has expanded its high-tech offerings to the world at large in the digital age.

You can follow @teampbr on Twitter to get behind the scenes photos in real-time from the events, including the currently happening PBR World Finals. They also provide some scores as they happen in real-time, along with photos of riders, bulls, opening ceremonies and more. They also run some trivia and other fun items during the events to engage followers even more. The same can be said for their MySpace and Facebook pages, with information going out faster and through more outlets than ever before.

One of the late offerings of 2009, which debuted two events prior to the PBR World Finals, was the addition of the Live Event Center. What the Live Event Center brings to the fans is a real-time, live updated ride-by-ride scoring system viewable in their web browser. Within seconds of a rider either riding a bull or bucking off, fans have the ability to see the rider score, buck-off-time if the rider bucked off and in all cases the bull’s score. The fans now have the ability to see the scores and other information at times they cannot watch it on television or the broadcast is delayed rather than live.

Additionally, one of the staff writers, Keith Ryan Cartwright, is “live blogging” – sending updates every few rides with information about the riders, their rides, the bulls, their bucks and behind the scenes text commentary with the riders, and others. This has been placed on to the live score page, so that visitors not only can see the scores, but then get a flight-by-flight “blog” update of all the action that gives some perspectives behind the scores. So now visitors to the PBR site can not only get live scores, flight-by-flight commentary, but they can follow the @teamPBR team and get some photos from in arena as well as other updates in regards to the rides, riders, bulls, bull fighters and more.

If that were not enough, for the debut of the 2009 PBR World Finals, visitors to http://www.pbrnow.com can click on the live photo page and get a very special treat. Andy and Matt from Bull Stock Media, the official photographers and stock provider to the PBR, are posting real-time live in-arena photos. These are in-your-face photos of the bulls, the riders, the rides – all the dirt, grime and hustle that makes the PBR THE Toughest Sport on Dirt. The photos are posted from the start of the show, including the rider introductions, the bull introductions, during the presenting of the American Flag, all the way through to the round winner circle, and eventually at the close of the 2009 World Finals World Champion ceremony.

Combine all of that with a mobile powered web site with the latest news and feature stories, http://mobull.pbrnow.com, blogs from some of the best in the businesses, including 9-time World Champion Ty Murray, and a complete online Audio podcast and Video archive located at http://pbr.tv – it is easy to see how the Toughest Sport on Dirt is fast becoming a high-tech sport – reaching new fans, new avenues and generating more content for viewers than ever before.

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The Death of A Monster?

Friday, January 30th, 2009

So, as this post back in October says, I am looking for work. I am not the only one – there are many of us out here right now. Yes, I am still doing okay – about to lose the house my wife and I bought two weeks before doomsday, but still okay because things just seem to work out sometimes. I am optimistic. YOU should be optimistic. You NEED to be optimistic. Ok, Ok, I was optimistic until….

Finding Rachel Steinberg’s blog through Twitter user @themediaishirin. What is going on there is great, by the way – themediaishirin is posting 140 character resumes in hopes to find people employment! On to the point here, this post hit like a hurricane: Job Site Fail. She references the original article that alerted her to the true gravity of the situation on USAToday.

Monster was hacked into again….

Again? Why is it so Monster? Why? Seems also they didn’t have a way to “effectively” inform the millions whose data was just HACKED and put at HIGH RISK. VERY HIGH RISK. Seems an email wouldn’t be wise – can we kind of see their point in their notice (linked below). Twice in the past 6-months according to the article where Rachel found out about it from. Twice? Six months? They have got to be kidding, right?

Why is it Monster can not just look through all that data, the “public” resumes, oh wait they nearly are all public it would seem – well not the resumes according to the Monster Security Alert, and find a competent web team that knows something about security? Oh they might want to add some network security, and maybe, just maybe some physical security as well. You think?

This is inexcusable in my eyes. What about YOUR eyes, YOUR life – is it inexcusable?

There is no reason for this to happen TWICE. None. Monster account deleted. Time to take chances of finding a job elsewhere. Not that Monster ever had much that wasn’t a “pay for work” scam or some other “scam” on there in the first place. Maybe they should require employers to actually have either a Federal Employer Identification Number (FEIN), or State business license number before they can post a job? Maybe, they should only accept employers that have true domain name email addresses, complete with a phone number, rather than accepting Yahoo and Gmail address and job postings without a bit of identifying information – “Company Confidential”, yeah, right. Where was their users’ confidentiality?

The link to the Monster Notification – it points out several things of important note:

“It is important to know the company continually monitors for any illicit use of information in our database, and so far, we have not detected the misuse of this information.”

Yeah, and WE trust Monster to monitor the entire Internet for use of OUR information after they couldn’t even monitor their systems well enough and secure enough to prevent such potential? Twice?

“…we will be instituting a mandatory password reset for all accounts that could potentially be affected. Those affected users will be prompted to change their password on their next login to the site…”

For accounts that could potentially be affected??? Why not for all, just for extra measure? Seems good anyway to do it that way – why “guess” or “get close” to notifying all those that “could” be effected?

“…and create a permanent password that is in compliance with Monster’s password standards.”

If their password standards are like their security standards, maybe it is time find a competitor that does it better and SAFER

” Requiring these password resets helps us ensure that accounts are secure from any fraudulent activities.”

See the first Yeah above. Why should anyone trust them to ensure accounts are secure now? After this again?

Anyway….do you know of a secure employment site, that offers relevant jobs, with actual company data listed that takes care of its people? Share it if you know it – many are in the same situation right now!

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More Accurate Google Analytics

Friday, January 23rd, 2009

I was recently reviewing the Google Analytics for the site here, and noticed that the traffic was rather high. Upon further investigation I found that many hits where coming from myself! Well, on a smaller traffic blog such as this, having very many “self” visits included might give one a false indication of traffic. Another area this might cause bloated traffic is if you have multiple users editing, viewing or otherwise interacting repeated on your site.

For me, I found this out after viewing the Maps portion of my analytics and seeing that my home state had the most traffic. I do promote a bit locally, so I investigated further. At that point I realized that the majority of visits were from myself – adding posts, previewing them, checking the site, checking changes etc. So, what is one to do? I filtered my IP from the analytics.

Now I can do this because I have a static IP. Don’t have that? Ask your ISP, most for a small charge will set it up for you and for small monthly charge let you keep it. This way, the static IP can be filtered from your analytics results and not impact the bottom line on your view of traffic.

To accomplish this filtering process, once logged into Google Analytics click on the Analytics Settings. Next, under the Actions column in the row of the site you wish to add the filter to, click edit. At this point, you want to find the Filter section, and choose Add New Filter. This will give you something like the image below, where you can choose from several options to filter from. You can choose to filter domains, IP addresses and more. The one you want to select is Exclude All Traffic From an IP Address.

filtersetup It is important to note how the IP address is notated: 192\.168\.0\.1 – notice the backslash before the period. You can exclude a single IP address by including all four octets or you can exclude and entire range by including fewer octets: 192\.168\.0\. note that it ends with the \. this will exclude all hosts on the 192.168.0. network. So if you have multiple users in your company that view your site repeatedly with multiple IPs from the same network, you can effectively exclude all visits from staff this way.

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Positive Value

Wednesday, January 21st, 2009

The past few days a mantra that has been going through my mind is POSITIVE VALUE. Why? Because everything we do, say or otherwise output carries value with it, whether it is negative or positive depends upon who we are, our mind set at the moment and general life conditions.

However, something I have come to notice, not only in life offline, but life online as well is people like to be around those that have an output of generally Positive Value. You know what I am talking about – the friend that every time you call has some form of drama, or gripe about something. The person you see at Church and simply say, “Good-morning, how are you?” to that goes into a 15 minute session about how things are the worst ever, and there is just simply no hope. Not to say that we all don’t go through valleys, some of which are rather deep. But if we focus on the valley, hence negative value, we will never see the mountain top to which we can begin to climb to.

Chris Brogan asks what are your three goals (summarized by three words) for 2009: Mine are Value, Engagement, Motion.

VALUE I not only plan to see the Positive value in as much as possible around me, I intend to create positive value for as much as possible around me. Whether it is helping someone, creating a web site or app that solves a problem, or just giving of my time, effort and money to make a change and difference in one or more peoples’ lives.

ENGAGEMENT I would like to become more engaging – create conversations with people, online and offline. I am shy, introverted and sometimes come off wrong, but that’s okay. I know that and can work on it. I would also like to become a more engaging writer, writing not just here on this blog, but other items that engage the reader – that which makes them think, reflect, act and do. That which creates a dialog between two or more people.

MOTION Too often I find myself at a stand-still. I wonder what’s next? Where do I go from here. This year I plan to always stay in motion in my endeavors and never to become still or stale. Too often all of us get downed by daily activities, that thing called life: family, career and friends. Sometimes we sit on an idea, waiting for it to form, develop and execute itself, well at least I know I do. Not this year – motion will keep going forward, at all times.

To that end, my number one focus is POSITIVE VALUE – what value are you creating today? Is it positive or negative? Do you focus and surround yourself with negative or positive value? What effect is that having in your life, today?

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