Archive for March, 2009

Exceptional Customer Service Via Twitter

Tuesday, March 10th, 2009

Earlier today I was having trouble with my Internet. It’s nothing new, really. Every time the phone rings, my Internet shuts off. My understanding is DSL was to allow simultaneous high-speed (BTW 640K is NOT high-speed – but my location bets that’s all I can get right now) Internet and phone calls. On top of that, every phone call is either static laden or very high-pitched and tinny sounding. Similar to the way the phone I grew up with in a very small rural town sounded.

This is 2009, right? My T-Mobile Shadow, a Windows Mobile based cell phone, offers better quality and sometimes faster Internet speeds, which is saying something since T-Mobile has probably the smallest 3G network and my phone is definitely not 3G compatible.

A while back my wife (@raekaye) contacted our phone provider Qwest and was told we would need to install filters on the lines in the house and hook a phone up to the DMARC box outside to verify the problem existed at the point where the outside line transfers to the inside line. Pointless since we have their Linebacker service which means they will inspect, test and repair lines inside and outside of the house. But I digress. Testing done. Same issue.

Yes, the installation technician noted he filtered the line at the DMARC box. Why? He ran a brand new line, about 12 feet from the DMARC to where our DSL modem is in the house. He filter the other line that comes in to the house and powers the other phone outlets at that DMARC box. Filtering is good. Just to be safe I installed a filter on the only phone we have hooked up.

So time goes on, problem is getting worse. I Tweeted a time or two a few weeks ago. Venting really. I did the same today, and in under 3 minutes got a reply from “Steph” on Twitter, who works for Qwest. They can be found at @TalkToQwest on Twitter. Shock and Awe!

Needless to say, in under 20 minutes they contacted me on Twitter, verified my phone number and address via DM on Twitter and called me on my cell phone (since the main line was having trouble). At this point, Steph had a support tech on the line, conferenced us together and the support tech setup a support ticket to get a tech on-site at 9:30 AM the next day (March 11, 2008).

The fact that Steph stayed on the line until the tech was done scheduling the appointment and made sure that I was satisfied at the end of the call meant quite a bit. She took ownership of the situation. That is POWER in customer service. 100% pure power if employees are allow, nay encouraged, to take ownership of customer situations.

At this point, I will update the post once the service tech makes an appearance and I have been instructed to followup after the tech is here to ensure that it was satisfactorily accomplished. They told me to follow up, and that they would follow up. That’s power too. Too many customer service departments provide a fix, or what they think was a fix, and never follow through to ensure adequate completion and satisfaction.

So, what you and your business? Do you exercise 100% pure power in customer service? Have you experienced 100% pure power in customer service? Share your stories in the comments!

Marketing/Advertising Fail

Monday, March 9th, 2009

Personal? Not quite!

Personal? Not quite!

In the current economy why do businesses continue to FAIL miserably and waste money? Is there some hidden cash stock pile they keep everyone from knowing about?

Case in point – a local car dealership (name withheld purposely) sent a solicitation for business. It is attached at the top of the post. Name blacked out of course. Why does this bother me?

“We’ve Missed You!” – No they haven’t. I have never stepped foot inside this dealership before in my life.

“As a preferred customer…….” – No I am not. Again, having never stepped foot in their dealership, how can they call me a “preferred customer”? Quite simply they cannot.

Now I understand that this was simply a piece of bulk mail, sent from some out of state agency (why they didn’t choose an in-state agency in keep dollars in their home state – or better yet an entity in their COMMUNITY to do this service is far beyond my comprehension) to a list that was most likely purchased from a mailing list broker, that somehow included my name and address. So why, then, have a problem with it?

How many people do you suppose they sent this to? 100, 1000, 10,000 maybe 100,000? How many people received this piece of mail calling them a “Preferred Customer” are actually even a customer of this business at all?

Something to think about when marketing/advertising is the message matching the audience. Otherwise it is a waste of time and money.

A Different Kind Of Contest

Friday, March 6th, 2009

So I was thinking about this about a month ago. oDesk on Twitter is partially responsible for the answer to a question I had: What kind of prize should I give out for Akismet blocking the 2000th spam comment on my blog. oDesk made the suggestion for a can of spam.

I will go one further – to anyone who leaves a comment, and no SPAM comments DO NOT count :-) , on this post, follows me on Twitter from Friday March 06, 2008 or interacts on Twitter with an @reply to me will automatically be entered to win. The day I Akismet blocks the 2000th spam comment, I will randomly pick a winner from all and notify them appropriately. Also I will post a blog post/comment and Tweet out the winner.

What’s that prize? One lovely can of SPAM and to go along with it one lovely can of Crushed Pineapple. I will, of course, pay for shipping to the winner.

And hey, if you do not like either one, drop them off at a food donation location. Personally I grew up eating baked SPAM with pineapple on top and still enjoy it on occasion because it is ROOTS food….the kind that brings back a fond memory from somewhere in a time of being a kid.

<<----UPDATE---->>

Danny Brown (@dannybrown)is a genius. His comment of giving the prize to the local food bank spurred a thought. So the prize for the winner stays the same – 1 can of Spam and 1 can of pineapple (If you choose not to accept the prize, they will go to the local food bank). HOWEVER – for each entry (comment here, folllow me on Twitter or @reply to me on Twitter) 1 canned good will be donated to the local food bank here in Pueblo, Colorado.

The low down – yes, you can only enter once. Danny asked via Twitter if he got two entries for @replying and leaving a comment – I told him he just doubled his chances – but really only one entry per person. The drawing will be very scientific – no really it will be – I will simply create an internal database with the name of the commenter or twitter user, and do a script to randomly generate a number between 1 and the total number of entries received. Then, which ever record matches the random number, wins. The true winner? The local food bank.

<<----UPDATE---->>

The contest has now ended – I will be publishing the results the 1st or 2nd week of April as to the winner of the can of spam and pineapple as well as total number of entries received, which equals total number of canned goods donated to the local food bank.


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