SPWD

In the current economy why do businesses continue to FAIL miserably and waste money? Is there some hidden cash stock pile they keep everyone from knowing about?

Case in point – a local car dealership (name withheld purposely) sent a solicitation for business. It is attached at the top of the post. Name blacked out of course. Why does this bother me?

“We’ve Missed You!” – No they haven’t. I have never stepped foot inside this dealership before in my life.

“As a preferred customer…….” – No I am not. Again, having never stepped foot in their dealership, how can they call me a “preferred customer”? Quite simply they cannot.

Now I understand that this was simply a piece of bulk mail, sent from some out of state agency (why they didn’t choose an in-state agency in keep dollars in their home state – or better yet an entity in their COMMUNITY to do this service is far beyond my comprehension) to a list that was most likely purchased from a mailing list broker, that somehow included my name and address. So why, then, have a problem with it?

How many people do you suppose they sent this to? 100, 1000, 10,000 maybe 100,000? How many people received this piece of mail calling them a “Preferred Customer” are actually even a customer of this business at all?

Something to think about when marketing/advertising is the message matching the audience. Otherwise it is a waste of time and money.

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